The Philosophy behind the Ethnic ApproachJames Wharram
An overview of James Wharram Design's core design principles and how new designs are created to reflect these principles. "Watercraft and living on the sea is one of the 'arch-types of our sub-conscious'. We design boats to fulfil this need by not only supplying a boat design, but also encouraging - through design - a lifestyle suitable for sea living, using simplicity as its basis. Designing in this way requires a strong design discipline. The aim for simplicity leads us to look for the most appropriate, cost-effective building materials."